Full-service communications agency Drpgroup has won its pitch for the Eurasian Natural Resources Corporation (ENRC) 150 Group conference.
The conference will take place overseas in early 2013 for the client’s senior influencers and decision-makers. The conference and the message to be delivered will be achieved by a year round engagement process through both digital and traditional channels.
The event will cater for a global audience and the programme will bring together and develop a new community of influential employees at ENRC.
“Our brief was specific for our first global leadership event, but what gave the Drpgroup a competitive edge was to question some of our thinking, and also look beyond a single event at one point in time,” Global Brand and Events Manager at ENRC, Nicola Jedrej, said. “The response really focused on the most important part of the event, which is the other 363 days of the year when our diverse audience is not together.”
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