The SO Group has secured a full-service contract with Mercury Events to deliver its portfolio of shows for the next two years.
The contract includes the new Baby and Toddler Shows and Wedding Fairs running at the Glow events venue at Bluewater. The new contract will also cover any new future show launches and acquisitions.
“Mercury Events is an exciting new company with a very experienced team and significant USPs,” SO Group Portfolio Director Ian Haggar said. “It is always exciting to work with organisers from the beginning of a journey and help play a role in the successful deliver and development of their events.”
Mercury Events is the new company of Calum Taylor, who was previously the MD of Centaur Exhibitions but who left after 22 years with the business following a restructure last year.
“SO Group made a strong pitch and were clear winners in terms of creativity, resources and value,” he said.
The first event for the two companies working together will be the Wedding Fair at Glow, Bluewater on 21 to 23 September. The consumer event debuted at the venue in February and attracted 7,860 visitors.
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