The Rose Bowl is renamed the Ageas Bowl in six-year innings

Hampshire Cricket’s Rose Bowl is to be renamed the Ageas Bowl in a six-year sponsorship deal. Life insurance provider Ageas, whose head office is based in Eastleigh, Hampshire, has signed a deal with the cricket and hospitality venue to become its title sponsor.
With corporate hospitality overseen by Keith Prowse, The Ageas Bowl has a capacity for 25,000 for international games and was voted the best international ground in a 2011 poll conducted by the England and Wales Cricket Board.
The Ageas Bowl will host major international matches in the summer of 2012 with much anticipated NatWest One Day Internationals between England and West Indies, 6th June and England and South Africa on 28 August. Fast paced Twenty20 will also feature with Hampshire Royals competing to maintain their title as champions of the Friends Life T20 tournament.
“It’s an exciting time to be involved at The Ageas Bowl, not just on the corporate hospitality side but because this new partnership heralds a new chapter for Hampshire Cricket,” MD for Keith Prowse, Ted Walker, said. “Our research highlights the draw that cricket has for corporate entertaining and we recognise the huge potential in the local feeder market. In partnership with the ground we will be working hard to ensure local businesses understand the value of relationship building and face-to-face marketing.”
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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