Agents from across the UK embraced the sporting spirit already catching hold in the City of London to join in a competitive Going for Gold experiential weekend last week hosted by the London City Selection (LCS).
Attendance was up by 65 per cent on 2011 for the event, which was designed to give agents the ‘Square Mile knowledge’ through an interactive experience themed around competitive sports.
Following an initial welcome, exhibition and networking on 31 March at The Mermaid, delegates were put into teams to compete in the Going for Gold experience. Teams were divided and led by LCS venue members, including Barbican Centre, The Hoxton, Hilton Doubletree, etc.venues and Ironmongers’ Hall. Activities included a Going for Gold themed challenge at each venue, from cycling in the Barbican conference room velodrome to archery at the Malmaison, hockey at Furniture Makers’ Hall and synchronised swimming at Ironmongers Hall. The weekend culminated in a gala awards dinner in The Long Room at the HAC.
Initial feedback from attendees has indicated how valuable the weekend has been in terms of improving product knowledge in a creative and innovative way and stimulating ideas for client events.