Golf’s Open Championship, which takes place in Lytham St Annes this year, has invested £2m in its hospitality programme and has seen sales rise 30 per cent.
The top two on course restaurants will be housed in a new fairway edge, double-deck, pavilion on the 15th hole at Lytham. Also new for 2012 a bistro style restaurant in the busy tented village that is proving popular with smaller businesses and golf fans treating themselves to a packaged day out at golf’s oldest major.
Investment has also been made in a renewed commitment to sourcing local produce and higher hospitality staff levels.
Open Championship Official Hospitality Programme Director, Brett Tonkyn, says package sales are up as a result of the investment.
“We have had a great response from businesses to our new offer at The Open with people reacting positively to the enhanced facilities and recognising the fact that golf gives more quality time with customers and colleagues than any other sport.”
“A further rush of sales is anticipated around Easter and already private chalets for 30 and 50 people and the bistro style Open Champions Restaurant are sold out for Open Championship Friday,” added Tonkyn.
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