Brain food: Newbury Racecourse

Newbury Racecourse, which can host up to 1,000 delegates, launched a new
conference and events offering which includes new menus aimed to help
boost brain power. CN caught up with Pedder to ask why was the concept
added to the racecourses offering.

Why did you create new menus that included the brain food concept?

It occurred to us that there was a gap in the market for
conference and events hospitality to be just as healthy and energising
as the food you would choose to prepare for yourself or your family.

We
felt in order for our clients to have the best productive and
worthwhile experience, we should adapt our menus to keep their employees
really energised and raring to go.

What are the benefits behind them?

As
a society, unhealthy snacks and treats are freely available and
prolifically advertised. The quality of the ingredients Newbury use to
create our meals is key so we opt for the freshest and most natural
available. Our foods are also selected to be rich in vitamins to help
keep hearts healthy and brains active.

When it comes to outdoor
events, most people think it’s an opportunity to go and tuck into some
junk food as a ’one off’ treat. At Newbury, we are encouraging our
customers to choose nutritious foods whilst still maintaining the
flavours and tastes that they will love.

Away days tend to be
tiring across the course of the day – by lunchtime people can start to
lose interest and the momentum really begins to slow down. We’ve
specially designed our menus to counter this issue. With our
brain-boosting meals, we help maintain steady energy levels so employers
can maximise the day and employees feel inspired and active.

How did they go from an idea to an action?

I’ve
worked in food retail for a number of years across a range of
disciplines, so I wanted to translate key concepts from the high street
across to our conferences and events business. It is rare to go to a
conference or event and be offered healthy choices. Buffets often
feature a large quantity of ’brown foods’, deep fried and greasy, which
make people feel sluggish or hungry again later in the afternoon. After
researching diets that best promote brain function, we applied these
principles to the foods we offer to our clients.

Of course, we
aren’t able to wave a magic wand and make people come up with better
ideas simply because they’ve enjoyed a certain menu, but we can offer
foods that are naturally high in nutrients known to be brilliant for the
brain.

Our chefs have been practising their recipes and have
created Newbury’s own brain boosting muffins which are particularly
popular with the team here as well as our fresh salads and handmade
soups.

How will this affect businesses?

Having more
active, energised, and enthusiastic delegates through our new menus
will help us deliver the best results and by updating our menus to offer
’brain boosting’ foods, we offer something that is truly contemporary
and desirable.

Any comments? Email conferencenews@mashmedia.net

ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

ConferenceNews Guest Author

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ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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