Value of tourism in Cheshire and Warrington rose by five per cent

Marketing Cheshire says the value of tourism in the Cheshire and Warrington economy has risen five per cent according to new research.
The 2010 data found tourism is worth £2bn and supports 30,4000 jobs. Cheshire and Warrington attract over 44m visitors a year with 3.2m overnight visitors.
The data was compiled using the Scarborough Tourism Economic Activity Monitor (STEAM), which uses a range of sources including hotel occupancy rates, room rates, surveys and footfall figures for tourist attractions and Visitor Information Centres.
Chris Brown, Chief Executive of Marketing Cheshire says: “These figures are encouraging as they indicate that our visitor economy still managed to grow whilst in the middle of one of the worst recessions to hit our country for many a year.
“That said, to continue to grow we need to continue to increase visitor appeal and this can only be done by developing our product. There are a number of potential projects in the pipeline that could boost our offer in the next few years, such as ambitious expansion plans at Chester Zoo and the proposed Bewilderwood attraction at Tatton Park.”
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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