Twitter steps in to save wedding as organiser goes into administration

A couple’s big day was saved by the social media networking site Twitter after the bride and groom were notified their wedding planner had gone into administration two weeks before the wedding.

Lauren Lane and Daniel Welch lost their £4,500 deposit, The Times newspaper reported 2 March, when they were emailed by the venue’s parent company, Aspire, to say it had gone into administration. The email ended with the words: “I hope you have a nice Christmas.”

Aspire owed £1.5m and had assets of just £9,500, the newspaper reported. A total of 85 couples lost deposits worth £210,000.

After an online appeal on Twitter the couple received donations from fellow Twitter users, including a new wedding venue and more than £10,000 worth of goods including rings, a cake and jewellery. The appeal gained speed when TV presenter Davina McCall and singer Dannii Minogue re-tweeted the appeal.

A directory of business in the events industry who use Twitter, know as #eventprofs, was launched last month. 

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Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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