Tylney Hall is a Grade II listed mansion in Hampshire. Originally built in 1700, it last year celebrated its Silver Jubilee as part of the Elite Hotels portfolio.
The main reception maintains a Victorian elegance and the floor to ceiling walnut panelling makes quite a first impression.
The conference and events team reports MICE business is steady, with key clients seeing the venue through some tough economic times.
“A vast majority of our business is late lead. One month prior, business on the books can look very different to the actual outcome,” says GM Mark Ashton
“Clients also are looking for a great deal more for their money and have to justify, more than ever, their reason for spending. This means that we are being flexible to each client’s individual requirements, whilst at the same time upholding the standards and level of service that we pride ourselves on,” Ashton adds.
There are deals to be had at Tylney Hall during the quieter times. Big local events providing business opportunities include the Farnborough International Air Show (9-15 July 2012), held nearby every two years. The 2010 event saw US$47bn worth of orders announced and drew 120,000 trade visitors.
Tylney Hall expects returning clients who stayed during the show in 2010 and 2008. Some host meetings or corporate dinners linked to the air show.
“We are also looking forward to providing a venue for those who don’t want to be completely immersed in the hustle and bustle of London during the 2012 Games period,” says Ashton.
Already booked in is one international event focusing on the traditional English countryside and hospitality experience, entertaining corporate clients before they transfer to attend the Olympics.
Tylney Hall has signed up to the London Visitor Charter for the 2012 Games, which the team hopes will assure clients from all sectors that they are being offered fair trading terms during the events.
Ashton does expect some business to be displaced in the summer. “It is likely that our peaks and troughs will vary from historical patterns. This makes for a very interesting 2012,” he says.