Melville partners with Star to provide on-demand cloud computing

Melville Exhibition and Event Services has partnered with Star, a provider of on-demand cloud computing and communication services to UK businesses.
The new partnership will see Melville become the first UK events and exhibitions service provider to fully offer cloud-based services.
Glenn Batty, Melville CIO, chose Star to execute his vision of becoming a fully cloud-enabled provider and his plans, already under way, are set to overhaul the event industry. “Star’s advanced communication service was a key driver in Melville’s decision to choose the company as a partner. Star’s cloud infrastructure also means Melville can provide a high-quality user experience wherever its employees or customers are in the world.
“By transforming our current IT infrastructure, we will become the first cloud-enabled events service provider, which will enhance our user and visitor experience, smoothing the path to growth.”
Those future plans include offering event registration via the cloud. With some of the larger events requiring over 100,000 registrants, Melville’s existing IT infrastructure was strained. Through cloud computing, Melville will be able to scale up or down, offer seamless registration and ticketing as well as provide greater data feedback to its clients.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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