Manchester has been chosen by Soccerex as the new host of its Global Convention, the largest business-to-business football event in the world.
The four-year deal was announced by Soccerex Chairman Tony Martin during the organisation’s European Forum at Manchester Central this week.
More than 4,000 delegates are expected to attend the annual event, which will return to the venue from 2014 to 2017.
Andrew Stokes, Chief Executive of Marketing Manchester, said: “The new four-year relationship announced during this week’s European Forum is a major coup for the city and will generate £23m for the local economy during the life of the contract.”
The Global Convention commands significant international media attention and should strengthen Manchester’s position as the spiritual home of football in the UK.
Stokes says his organisation was working with Soccerex to develop the festival that runs alongside the conference to showcase the breadth of community engagement in football across Greater Manchester and raise the profile of the many social and charity initiatives there are associated with the game.
“Sport plays an increasingly important role in contributing to the city-region economy and events like Soccerex help us to communicate that message,” he said.
Duncan Revie, Chief Executive of Soccerex, said: “This wonderful football city, and my birthplace, has served as a fantastic host to our European Forum for the last three years and we have enjoyed consistent growth and consistently positive feedback.
“When considering the future for our main event, the Global Convention, there are several factors we evaluate: business potential, transport links, quality of service and perhaps most importantly, the relevance to football globally. Manchester ticked all these boxes and in addition has the added attraction of being, in most people’s eyes, the capital of club football.
“We are delighted to be continuing our partnership and committing the next chapter of the Soccerex story to Manchester.”
Marketing Manchester says 4.2m delegates attend one of 56,900 business events, generating more than £570m a year for the Greater Manchester economy.
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