London & Partners, the official promotional organisation for London, has teamed up with Fashion Fringe the annual award platform, finding and supporting emerging fashion talent in London, to create stylish limited edition London bags.
The exclusive bags will be given to all those visiting London’s stand B1720 at International Confex 2012.
London & Partners and Fashion Fringe commissioned two award-winning rising stars of the fashion world, the most recent Fashion Fringe winners, Fyodor Golan (2011) and the first ever winners of the award Basso & Brooke (2004), to create bespoke designs for London.
These one-off designs offer each label’s own unique interpretation of the city and are a showcase of the edgy fashion for which London is renowned the world over.
Selected by Stylist Magazine to design a unique outfit for Kylie Minogue for the magazine’s celebration of 25 years of Kylie, Basso & Brooke are pioneers of the digital print process in fashion, having also been one of the first UK brands to be worn by First Lady, Michelle Obama.
Fyodor Podgorn and Golan Frydman teamed up in London to form their creative label, Fyodor Golan, and have worked with Alexander McQueen and Lady Gaga. Describing their ethos as Dr Jekyll & Mr Hyde, they explore differences rather than similarities to create their own signature.
They said: “We see our design as a portrayal of an edgy, unique and cool London. We are showing the strong, creative and fashionable side of London – not necessarily the ‘polished side’. We wanted to portray that in London, you expect the unexpected.”
Zanine Adams, Head of Event Solutions and UK Sales at London & Partners, said she was delighted with the partnership. “London & Partners is thrilled to be exhibiting once again at International Confex, reinforcing our promise to connect event planners to London through our free and impartial convention bureau service, ensuring businesses get the very best of the city for their event, incentive or motivational trip.”
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