UK events agencies will be offered the Square Mile Knowledge at venue marketing consortium London City Selection’s (LCS) experiential weekend on 30-31 March.
Designed to deliver the ‘venue experience’ from the delegate perspective, the weekend has been designed around feedback from previous delegates regarding what agents need to experience in order to build their product knowledge effectively.
The LCS is working with the Olympic ‘Going for Gold’ theme and says it will offer “interactive experiences that demonstrate how its venues can be used with creative flair”.
New agency recruits will be given a ‘Venue 101’ guideline checklist covering the key questions to ask a venue during site visits and RFPs.
Jenny Pink, Director of Accomplished Events, says: “We recognise the importance of building first-hand product knowledge. It can be a real challenge to get out on site to every possible venue and so this condensed approach over a weekend rather than the working week worked well for us. It’s great to have such a variety of versatile venues working in partnership together to offer us the best possible service and solution for our clients.”
Samme Allen, Head of Sales for Business Events at the Barbican, said: “With 100 per cent of attendees rating last year’s LCS experiential weekend as ‘Excellent’ or ‘Good’, great things are expected of this year’s event. We have already signed up almost as many as last year and are looking forward to an engaging weekend, lots of fun and the start of some great new relationships.”
March’s ‘Going for Gold’ will kick off with supper and networking at The Mermaid and end with a gala dinner and awards presentation in the Long Room at the HAC.
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