De Vere Venues to manage EMCC and launch Conference Aston franchise

Conference venue group De Vere Venues’ CEO Tony Dangerfield has told CN the group is set to launch its first meetings and training venue franchise at Birmingham-based hotel and conferencing centre at Aston University, Conference Aston.
 
Talking to CN at the 2012 International Confex (6-8 March), Dangerfield said the venue will be renamed De Vere Venue Aston Conferences Birmingham. He said this announcement is part of the group’s “ongoing growth strategy”.
 
The group is expected to take over the meetings venue and residence from 1 April 2012.
 
“It is a win/win for us with 162 rooms and great meetings space,” said Dangerfield. “We will treat it as our own and throw all our sales and marketing power at it and when we take over in April the food and service our clients are use to at a De Vere property will be added.
 
“In the future, as the venue is refurbished, it will be redesigned in the style of the De Vere brand,” he added.
 
De Vere Venues has also announced it is to manage the East Midlands Conference Centre (EMCC), part of Nottingham Conferences. Under the agreement, De Vere Venues will also support other Nottingham Conferences sites that include Jubilee Campus, University Park and Sutton Bonington.
 
Established for over 25 years, the EMCC has 17 conference rooms accommodating up to 850 delegates in its largest space. A brand new boutique hotel, opening in November 2012, is currently being constructed on the EMCC site, incorporating 202 bedrooms, an executive lounge, 160-cover restaurant, bar, outside terrace, gym and four meeting rooms.
 
Dangerfield said: “We are delighted to welcome the East Midlands Conference Centre to the De Vere Venues brand. This development, along with our new venue at Colmore Gate in Birmingham’s city centre, further strengthens our brand presence in the Midlands.”
 
Any conference-related news? Email sarah@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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