Centaur’s Evans outlines four-point plan for new Meetings Show UK

As CN yesterday first delivered the news online from Centaur Exhibitions
to the UK meetings industry of the sensational launch of its new
Meetings Show UK, MD Andrew Evans
came to the CN stand to give his first
interview as he released the news mid-day on the show floor at
International Confex.

He outlined his strategy behind the move to bring an EIBTM and IMEX style hosted buyer programme to Olympia in July 2013.

Evans explained he had been engaged by Centaur last September to double
the business in three years. “We have a very aggressive growth plan.

“We are going through a dramatic transition and are going to achieve
this growth through launches, acquisitions and optimising the
portfolio.”

The strategy he said, “includes engaging specialists within sectors;
hence Paul Kennedy working as a strategic advisor for us”. The former
Reed Travel Exhibitions Group Director has been working to engineer the
hosted buyer project for the new launch.

“One of the very early illuminations is around the property of a
meetings industry event,” Evans explained. “We’ve been researching for
many months and held many dialogues with meetings industry stakeholders.

The new show’s visitor programme is to target those in the centre of the
communities of influence. Evans added that the UK was particularly
highly valuable in terms of both inbound and outbound travel, and claims
there is no exhibition currently purely focused as a meetings event in
the marketplace.

He explained his four-fold strategy would include:

1.      Leading with an uncompromising hosted buyer proposition
2.      Supporting it with an overwhelming education programme
3.      Creating extensive high calibre networking opportunities
4.      Having the product driven by meetings professionals, not exhibition organisers

“If we get this right there is an immense propensity to succeed,” Evans told CN. “We will deliver in July 2013.”

Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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