Reed Travel Exhibitions’ (RTE) Americas meetings and events exhibition AIBTM, is to install a European Pavilion for its second edition in Baltimore, 19-21 June.
RTE is also introducing special European Spotlight Sessions for each of the destination exhibitors in the Pavilion.
RTE reports 63 per cent of exhibitors secured business with buyers from a variety of European countries at the first edition of AIBTM in 2011. Over the course of the three days at the Baltimore Convention Center, over 11,000 pre-scheduled appointments took place and RTE estimates US$44.7m of business was generated at the 2011 show.
“AIBTM’s first edition was very successful for Barcelona, beyond expectations,” said Elena Altemir, USA and Canada International Promotion, Barcelona Turisme Convention Bureau.
“We are glad to have a professional show that finally offers hosted buyers and pre-scheduled agendas in the US. The model is not new in Europe, but I believe it is a great improvement in the US meetings industry. Reed Travel Exhibitions have been working closely with the European exhibitors to enhance and add value to the second edition in 2012 and Barcelona is excited to be attending once more.”
Exhibitors booked into the European Pavilion include: Toerisme Viaanderen, Destination DC & Visit Brussels, Moscow Exhibition and Convention Agency, Vienna Convention Bureau, Ungerboeck Softward International, Ireland Tourist Board, Cititravel, Tui Travel, Melia Hotels International, Barcelona Convention Bureau, MadridVisitors & Convention Bureau, Kuoni Travel, Dorchester Collection and Shangri-La Hotels & Resorts.
Hosted buyers expressing an interest in Europe will have a Market Focus event pre-scheduled into their appointment diary.
Danielle Keogh, Reed Travel Exhibitions Head of Sales, Meetings and Events Portfolio, said: “The US Meetings market is expected to grow in 2012, and the recent AMEX and Maritz Travel survey reported that it continues to lead others in looking for new ways to optimise meetings spend and up the return on experience. This is a real opportunity for all European exhibitors to maximise their participation and exposure to our US hosted buyers not just in the Pavilion itself but also through the Spotlight Sessions.
“Our exhibitor research shows that 37 per cent of those buyers polled at AIBTM 2011 were looking to do business in UK and Ireland, 47 per cent in Western and Northern Europe, and 41 per cebt in the Mediterranean and Southern Europe. “
AIBTM organisers expect to deliver over 20,000 pre-scheduled appointments between exhibitors and hosted buyers.
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