Sundial Venues is to offer unlimited fair trade coffee with any complete meeting package booking at each of its three UK meeting venues.
The bottomless cups are already included as standard in all Sundial’s complete meetings packages but the Fairtrade coffee has more recently been made a permanent fixture on the menu to mark Fair Trade Fortnight launched on 27 February.
Delegates opting to eat at Sundial will also be offered a range of Fairtrade food produce.
The Fairtrade Fortnight initiative aims to educate the public about the role they can play in improving the lives of farmers in developing countries.
Tim Chudley, Managing Director at Sundial Group, says: “Sundial has always demonstrated strong ethical and environmental businesses practices, particularly across our food service where we use local seasonal produce to reduce food miles and aim to source free range and ethically produced foodstuffs for all of our menus. We’re delighted to be playing our part in Fairtrade Fortnight with the permanent use of Fairtrade coffee across each of our meeting venues and complete UK meeting packages.”
One global study of 17,000 consumers, commissioned by Fairtrade International and carried out by GlobeScan in October 2011, concluded that 83 per cent of respondents looked to the companies they do business with to help reduce poverty through their own business practices.
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