RFID offers un-intrusive solution to prevent ticket fraud

Radio-frequency identification (RFID)
offers an effective and unintrusive solution to prevent ticket fraud
and could become the must-have technology for event producers as they
search for ways to protect revenues in the continuing difficult economic
climate.

We
have experience to back up these claims, having provided an RFID based
ticketing system for Spa-Grand Prix, organiser of the Belgian Formula 1
Grand Prix for the past five years. This system has been shown to
significantly reduce ticket fraud and at the same time, improve visitor
access and the overall event experience

In
2011 over 150,000 people attended the Belgian Grand Prix, which was
held at the end of August in Francorchamps and where Zetes installed 80
RFID readers used to control access to 20 different venue zones, each
split according to the ticket price. Along with detecting and rejecting
any fake tickets, the RFID tag protects the organiser Spa-Grand Prix
from visitors passing back tickets at the gate to friends and
automatically restricts access to VIP areas within the event.

Zetes’
system for Spa-Grand Prix included an RFID chip inserted into each
ticket sold in advance of the event. During the F1 meeting, admission
officers, equipped with mobile RFID readers and spread out throughout
the circuit, received the data stored in ticket chips, which helped them
manage visitor access to the different zones. Because the ticket’s RFID
chip can be read much more quickly than a barcode at the checkpoints,
waiting lines are minimised.

By
storing the entry and exit point information in the RFID chip itself,
counterfeiting and any wrongful exchange of tickets – a very real threat
at major events  – can be nearly eliminated through the use of this
technology. From a central server, Spa-Grand Prix is able to
continuously control traffic to and from the different circuit zones.
Along with the additional safety and efficiency advantages, the
organisation can also analyse and report on the numbers of visitors
attending the event at all times.


Gerrit Jan Steenbergen is Head of Innovation at Zetes, a company
specialising in RFID and Auto ID systems to prevent counterfeiting and
improve traceability.

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ConferenceNews Guest Author

Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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