Plymouth Argyle FC plots conferencing route to safety

New owner of troubled League Two football club Plymouth Argyle, former banker and hotelier James Brent, aims to make the club financially secure by redeveloping the club’s main grandstand with conference facilities.

Brent, who took over the Devon club after it went into administration, wants to invest in the club’s infrastructure to help it become a viable business.

“The legacy for the club is to build a new grandstand that isn’t just a grandstand but has facilities in there that will generate an income,” he said.

“We’d like to see the club endowed with assets that will create a cash flow that will compliment the football cash flows,” he told the BBC.

Brent cited Exeter Chiefs rugby club as a model he would like to follow. The Chiefs’ Sandy Park ground is also a major conference venue, giving the club has a large income outside matches.

“One of the dangers of a sugar-daddy dependency is that clearly when the sugar-daddy dies or when the sugar-daddy loses his sugar, you’ve suddenly got an event that creates a life-threatening situation for the football club,” said Brent.

“If you create a cash flow that attaches to the football club then that continues regardless of it.”

Brent is a former banker and director of investment firm Schroders. He launched Akkeron Hotels in 2009.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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