The Meetings Industry Association (MIA) has reported positive year-end financial and membership growth figures for its 2010/11 financial year. MIA income grew £11,841 over the period and operating profit was up 14.1 per cent.
The association released the figures ahead of its AGM, which takes place on 19 March at BMA House in London. The AGM will be followed by the MIA-List celebratory lunch.
Alan Robinson, Honorary Treasurer, reported a substantial increase in MIA membership. “There has been excellent growth in AIM accreditation income this year, indicating the scheme is rapidly becoming established as the industry standard. This is reflected in our year-end membership numbers which stood at 481 fully accredited venues, suppliers and destinations, up 23.7 per cent from 389 in 2010.”
Robinson said the increase in MIA membership reflected the work the association has done to evolve into a modern organisation. “Additionally, as membership income works on an accruals basis, the increase in income from new members places the association in an advantageous position as we move into what is going to be a difficult trading year for everyone,” he added.
Jane Longhurst, MIA Chief Executive, said: “We have concentrated our efforts heavily on extending the reach of AIM. A new AIM ezine Meeting Makers was launched, targeting buyers; our exhibition focus was refined enabling us to exhibit with our members as an AIM Accredited Village at Office*2011 and our buyer focused website aimaccredited.co.uk was given a major make-over.”
Longhurst added the strategy going forward for AIM would remain consistent. “With the right staff in post we are confident of achieving our predominant objective of raising awareness of the standard for the benefit of the whole industry.”
The MIA year-end report outlined a number of new member focused initiatives to be launched by the association during the next six months, including a monthly schedule for the already popular General Managers’ Business Lunches, and a new hard copy MIA magazine.
Longhurst said she had been “incredibly encouraged” by what she called “positive figures, especially during such difficult trading conditions”.
She warned there was no room for complacency with trading conditions remaining challenging for members and likely to remain so for some years to come.
Longhurst also promised a continued programme of investment in services and new initiatives relevant to members’ needs. “The MIA will seek to ease the burden on them and help them achieve a sustainable level of business.”
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