More than 200 event industry professionals, including representatives
from Visa Europe, Conran, Omincon Europe, Melon and Chillisauce attended
Merlin Event’s new showcase concept, ’It’s Your Party’.
Events, the events arm of attractions operator Merlin Entertainments,
asked event organisers to create their own bespoke event at Madame
Tussauds London using social media where partygoers selected the party
theme, Carnival, and later the entertainment and food to enhance the
Partygoers were also asked to sign up to ExceleratedApps
UpD8r solution before the party to enable them to share social media
content on the night through RFID-enabled business cards, which could be
used to ‘touch in’ at various locations throughout the venue.
arrival guests were given Mardi Gras beads by a man on stilts, before
heading up to the A-List Party Room for cocktails. Later guests made
their way through to Premier Night and into the World Stage, where the
carnival atmosphere went up a notch with samba dancers in carnival
costume and scenes from carnivals around the world playing on plasma
Payne and Gunter provided the canapes, Prelude
Entertainment provided the acts and Grey Hare brought the carnival
atmosphere to life with theming.
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