The Jockey Club celebrates leap year with the launch, 29 February, of Jockey Club Venues.
The collection gathers 14 venues which already host a range of live events.
As well as blue ribband race festivals such as the Epsom Investec Derby, Aintree John Smith’s Grand National and The Cheltenham Festival, Jockey Club Venues report a growing £17m revenue stream from non-race day events.
The Jockey Club’s Group Operations Director, John Baker will launch the new collection at Kempton Park where he will share the vision of growth for the group and demonstrate how corporates, agents and promoters can benefit from using the venues on non-race days.
The Jockey Club reports a six per cent growth in demand for non-race day events as clients, such as Kraft, Co-Op and Curry’s, according to Baker, have moved business from hotel chains.
The Jockey Club also lists Mercedes-Benz and Honda Motorcycles among its automotive conference and events clients who have maximised the use of the large scale facilities and free car parking for car launches and dealer activities.
The new venue entity includes Aintree, Cheltenham, Epsom, Newmarket and Sandown Park, among its UK racecourse members.
The Cheltenham Festival and Gold Cup is expected to attract 220,000 spectators over four days in March. Food and beverage sales will include 20,000 bottles of champagne, 30,000 bottles of wine, 240,000 bottles of beer and lager and 220,000 pints of Guinness. Each day 12,000 people will sit down to a three course lunch in the hospitality areas.
Baker stresses the meetings and event sector “is of particular importance and we are keen to ensure that we have created a product offering and price point thatwill drive this sector for the group”.
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