Hull and East Yorkshire’s gems

Hull and East Yorkshire offer a line-up of unique venues and diverse locations. The region can offer a spectrum of locations for events from the historic waterfront in Hull, the towering cliffs of the Yorkshire Heritage Coast, vibrant seaside resorts and tranquil Yorkshire Wolds countryside.

For those looking to organise an event with a culinary theme, the Yorkshire Wolds Cookery School and JSR Farms Visitor Centre located at Highfield Farm in Southburn has just opened its doors for intimate meetings, private dining and teambuilding. The venue has three revered local chefs teaching the art of fine dining. The purpose built visitor centre includes a range of meeting rooms and onsite four-star bed and breakfast accommodation can be provided as part of a conference package.

The Humbershire Offshore Training Association (HOTA) is spending over £1m to expand its training centre in Hull which is offered for event hire. The new premises will build on
HOTA’s capability to replicate offshore emergency evacuation scenarios, there is also a working at height and Industrial Rope Access Trade Association approved  rope access training centre on site. The venue can host unusual kinds of teambuilding offerings.

The newest venue addition in the region is the Hallmark Hotel which has just completed a £3m renovation, the Royal Hotel has also undergone a £1.5m refurbishment and the Townhouse Hotel, in Hull, is the city’s first boutique hotel.

The £5 million Octagon Centre, recently celebrated its successful first five years in business with a gala evening attended by Alan Johnson MP. The Octagon is a purpose built conference facility incorporating a 260 seat conference room and six meeting rooms. The Centre is located within five minutes walk of Hull city centre. All profits from the venue are used to fund projects that are aimed at improving the quality of life for local residents.

For those wanting a more rustic venue for their event, Cave Castle Hotel is set among 150 acres of parkland, with its own 18-hole golf course, and well stocked fishing lake. The house offers a hint of medieval splendour and ancient origin. HEY’S Conference Ambassador Programme has so far generated over £3.1m for the area’s economy.

The bureau held an event at Hull’s Streetlife Museum recently, for over 30   influential business guests – including the Lord Mayor of Hull Councillor Colin Inglis and Prof. John Leach, Pro-Vice Chancellor University of Hull – in a bid to persuade them to become a Conference Ambassador and use their contacts, networking and influence to bring big business events to the area.

The Conference Ambassador Programme aims to encourage local representatives of national and international associations, societies and institutes to put Hull and East Yorkshire forward as the destination for their next association or society conference.

Since the Conference Ambassador Programme was launched, it has increased the value of its economic impact on the region year on year. In 2010/11 it attracted over £500,000 to Hull and East Yorkshire, in 2011/12 it has already brought over £840,000 and there are bookings worth more than £1.6m for 2012/13.

HEY’s Business Tourism Officer Liz Neal said: “We hope to work closely with our new and existing Ambassadors in order to generate increased conference bookings into Hull and East Yorkshire. We have so many outstanding venues that we hope to promote our assets further by working closely with our Ambassadors.”  

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Case study:

The 2011 conference for Organisational Learning, Knowledge and Capabilities (OKLC), an international conference for researchers in the fields of knowledge and learning recently held its conference at the Hull University Business School, Ferens Art Gallery and the Deep Visitor Attraction.

‘Making Waves’ was the theme for OLKC 2011 which built on its previous OLKC conference subjects and reflected Hull’s location on the Humber estuary, and its historical role as a maritime city.

Over 150 international delegates from 17 countries including Australia, Canada, Israel, Slovenia and South Africa attended the event.

Professor Kevin Orr Director of the Centre for Organisational Futures  said: “HEY Conferences provided help and support throughout our OLKC conference. “Its professionalism and commitment to the cause played a big part in the success of the event.

 “Among other things, we benefited from advice about venues for the social programme, the accommodation booking website and transportation. HEY Conferences worked with us to make it a memorable conference.”

Any comments? Email conferencenews@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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