Confex enters final straight with Olympic legacy goals in sight

International Confex is all set to provide a showcase for the best of the UK events industry as London counts down towards the Olympic and Paralympic Games.

Organiser UBM’s Portfolio Director Jonny Sullens tells CN that with a week to go until the doors open for the show’s first edition at Excel London, registrations are running at 750 a day.

“Our systems are showing just under 4,000 meetings booked and we are pretty excited about the show, with exhibitor numbers already exceeding last year,” says Sullens.

“2012 is a big year for the events industry and a chance for us to showcase our many qualities. In my mind, we have a world beating industry here, and International Confex will once again reflect the qualities of our destinations, venues, services and production,” Sullens adds.

Tourism Minister John Penrose’s scheduled appearance, says Sullens, “is a further endorsement of the Britain For Events campaign and a sign that government recognises the amount our industry contributes and the experience it offers in the creative field”.

The Portfolio Director he is “delighted with the quality of our exhibitors this year, across the sectors of the show. In this economy our visitors are more focused and demanding of our event, they want to see the very best organisations to fulfil their event requirements, and I’m confident International Confex 2012 has risen to the challenge”.

He says the final days to countdown are now all about delivery and ensuring all plans and meetings are in place.

Sullens notes that all campus hotels are booked out for the show and admits “rates have turned out to be more competitive than I thought”.

Malta and Sweden have confirmed they will be doing country presentations for the first time.
Sullens says his team is looking at two themes for 2012: delivery and legacy. “I believe our educational programme is more focused than ever before, we have specialised agendas for association buyers, PA’s and the content has been curated to give forums to share best practice and improve knowledge so our industry can be at its very best during 2012,” he says.
“We’re also aware that this industry will play a major part in delivering the legacy for the Games and continue to attract the very best events in the years post 2012. Our educational programme also looks to provide forums and discussion, led by some of the leading voices from the games, on how our industry can fully realise the potential of the Games,” Sullens adds.

New Show Manager James Samuel, who joined the team in December, had been “a great addition” to the team, says Sullens. “His experience has been invaluable.”
International Confex runs 6-8 March at Excel London.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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