Clarks shoes signs The Fresh Group as creative event partner

Cheadle based agency, the Fresh group, is to be a creative event partner for international shoe manufacturer Clarks.

Fresh won a competitive pitch and is working on the first event for the company in July.

The agency also reports a record year for business in 2011.

Client Services Director Patrick Howells said: “This news comes at the beginning of what we know will be another great year for us. We’ve already been incredibly busy, delivering huge events for our retail and banking clients in addition to pitching for new business. Our joined up approach was really demonstrated in our initial pitch to Clarks, with most departments getting involved and we’re really looking forward to working with them on their season launch events over the coming year.”

Howells added the additional business would mean renewed staff recruitment at Fresh.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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