On the eve of the largest congress to be staged in the capital of the United Arab Emirates, the Abu Dhabi National Exhibitions Company, owner of Excel London and its ICC, has (14 February) announced the launch of the ICC (International Convention Centre) Abu Dhabi.
The ICC at Abu Dhabi National Exhibition Centre (ADNEC) is a rebrand of the Abu Dhabi Hall and the company management hopes the move will boost the company’s plans for attracting large-scale international conventions and association events.
“ADNEC has an important role to play in achieving the vision for the emirate outlined in Abu Dhabi’s Plan 2030. We continue to seek out new opportunities to raise Abu Dhabi’s international profile as a destination for major events; the creation of ICC Abu Dhabi is another step in this direction,” said HE Ali Saeed Bin Harmal Al Dhaheri, Managing Director, Abu Dhabi National Exhibitions Company.
The ICC announcement comes ahead of this week’s World Ophthalmology Congress 2012 being held at the ADNEC venue, 16-20 February. The event is expected to attract 12,000 delegates, according to ADNEC’s Chief Sales and Marketing Officer, Humaid Al Dhaheri.
“Hosting successful events of this scale showcases our capabilities and the flexibility of our venue. With a dedicated ICC and all the supporting facilities we have in place, Abu Dhabi is in a great position to attract many more large conventions in the coming months and years,” he added.
Noting that conventions were an incredibly strong sector and a heavyweight component of the events industry, Humaid Al Dhaheri said that the creation of this designated ICC for Abu Dhabi signals an intention to actively target a growing sector and a robust market with huge growth potential.
“Professional conference organisers recognise and appreciate ICCs. The ICC Abu Dhabi adds another string to our bow as we actively promote the emirate internationally as a growing market for association meetings,” Humaid Al Dhaheri added.
ICC Abu Dhabi has a flexible, tiered auditorium seating up to 6,000 with 7,920sqm of meetings and events space, as well as two other large conference rooms, 19 smaller breakout rooms, additional exhibition space of 65,080sqm.
The ADNEC complex also offers 2,400 hotel rooms are currently either on-site or within five minutes drive. An additional 700 rooms expected to be added to this stock by end of this year.
Major events already held at the venue include the World Future Energy Summit (WFES) and the first IRENA (International Renewable Energy Agency) General Assembly.
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