The Olympics is continuing to prove to be a great chance for
everyone to grab a piece of the action particularly in the events
IET Birmingham: Austin Court recently experienced this when the official
banking partner of London Olympics 2012, Lloyds TSB celebrated its
annual UK management event at our venue in February. This year took an
inspirational theme encapsulated by the very same Olympic Torch that
will be commencing the UK leg of this journey on 18th May. Crossing more
than 1000 UK cities and villages, the relay itself will demonstrate
that the opportunities affiliated with ‘Olympic Fever’ will not just be
limited to London.
Not everyone will be going to the Olympics.
Some may even choose to avoid the frenzy altogether. There are however
plenty of good deals in cities such as Birmingham which also offer great
access routes, which could have huge benefits for national or
international delegates, both in terms of convenience and reduced costs.
others, business will continue as usual; for example, AGMs, a legal
requirement, will still need somewhere to meet so this could be another
option for venues within the city to consider. Though an Olympic
hotspot, there are 7.7 million tickets for the games but only around
120,000 hotel rooms in London. Venues outside London with good transport
links will offer a good value alternative.
are also not just limited to just the 16 days in which the Olympics take
place. Many events including training and preliminary rounds will be
taking place in a variety of places, as too will the Paralympics. As
such there will be ample opportunity for venues to run corporate
hospitality and benefit from the event.
I would use these next
five months as a time to challenge the events industry to use 2012 to
re-invent itself in order forge a legacy that will continue to shine
long past this summer.
Check out Mark’s other CN blog on Olympic opportunities for other UK cities here.
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