WTM survey reveals industry could do more for sustainable travel

The travel and tourism industry could “do more for responsible and sustainable tourism”, according to a survey conducted at the 2011 World Travel Market (WTM).
During WTM 2011, software and data consultancy exhibitor, SustainIt, conducted the survey of 200 WTM participants. The exhibitor said the survey was done to understand the “industry’s experiences of sustainability and responsible tourism and work out whether the industry really is engaging in the principles of sustainability”.
More than seven out of 10 industry professionals including hoteliers, airlines, resorts and tourist attractions said the travel and tourism industry could do more to reduce poverty and support sustainable local economic development in destination communities.
Only 18 per cent of those questioned have sustainable supply chains and procurement policies in place. An increasing number of companies offer their customers carbon offsets, but only 26 per cent of companies were looking at their own carbon footprint.
Six out of 10 industry professionals felt their company could do more to promote sustainability overall, with only 29 per cent of employees not knowing if they had an targets or objectives to meet in these areas.
When WTM delegates were asked to identify the key responsible tourism issue for 2012, the survey ranked ’Increasing employee and customer engagement in sustainability’ as the top issue. Only 29 per cent of respondents believing their company is doing enough to promote sustainability and responsible travel/tourism to its employees and customers.
“Our survey shows that while there is increasing activity and concern around sustainable and responsible travel and tourism within the trade, many employees are not aware of what their own company is trying to achieve and therefore are unable to share it with their customers,” says SustainIT MD Charlie Stockford.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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