2012 will be a year of more campaigning for our industry, giving more for less and being creative according to a panel of industry heavyweights speaking at an Meeting Professionals International (MPI) /Conference News forum last night (23 January).
The event, held at the London Stock Exchange, saw a panel, made up of: Head of Events Retail and Business Banking at Barclays Bank, Nicola Handley; CWT Meetings and Events’ Sales and Marketing EMEA, Selina Grocott; IHG Account Director of Corporate European Teams, Esther Crowne; Head of Conference and Business Tourism at Marketing Manchester, Steven Small; Head of Sales and Marketing at the Twickenham Experience, Simon Mills, and the Director of Business Development at ActiveNetwork Events, Izania Downie.
The panellists looked at what’s in store for the industry in 2012 and Chief Economist of the Markit Group, Chris Williamson, shared his insights on the economy for 2012 as a keynote.
Downie told 50 MPI audience members: “The events industry will continue to be on the radar of Government in 2012 as the Olympics will put us right in the focal point.
“Topics that will be on the campaign agenda will include value, impact legislation, VAT and TOMS changes and BS8901.”
MPI UK and Ireland Chapter’s President Samme Allen said a UK events industry economic impact survey was imminent with 32 UK events industry associations already collaborating on the project.
Other topics discussed included the rise in popularity of virtual events, service cultures in the UK, a new culture of lead times and sustainability.
The full report from the forum will be published in March’s issue of Conference News magazine.
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