Merlin Events London cuts caterer list

In a re-evaluation of his catering services, the GM of Merlin Events London, Michael Aldridge, has taken the controversial decision to “slash” its list of caterers, which service three venues: Madame Tussauds, SEALIFE London Aquarium and the London Dungeons.
Aldridge has questioned the need for having several mid-market caterers on the lists and in a recent blog has asked who it benefits.
He says he analysed last year’s performance by each caterer and discovering what each had ‘brought to the party’. While the majority of caterers had reached a 99 per cent customer satisfaction through key performance indicators, some were slow to bring business to the venue causing Aldridge to re-evaluate the number of caterers on the list.
“In times of economic slowdown everyone needs to work hard to secure business, it can’t just be a one way street,” says Aldridge. “Caterers on the list understand what is expected of them. While they benefit from the work they receive from us, I’m not sure what difference the end client gets.
“A lot of the mid-market brands blur into one with a slight variation on the same offering. We will now offer one caterer per market. It’s very rare for clients to specify a caterer in 2012. With ever increasing short lead times clients want quotes immediately and do not want to have to select from a large panel,” he adds.
Three caterers were removed from the original list, however, Merlin will not disclose the companies. The new list of caterers are Rhubarb, Payne & Gunter, Dish, Payal Events and kosher caterer Tony Page.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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