Merlin Events launches new showcase concept

Merlin Events London, the events arm of attractions operator Merlin Entertainments, has launched a new showcase concept to highlight its offering.
Aiming to engage event organisers, Merlin Events London General Manager Michael Aldridge wanted to do something new using social media.
Having replied to the invitation (to be sent out soon) and chosen the theme, guests will then be asked to choose the entertainment and food by means of a survey.
‘It’s Your Party’ will be held on 1 February at Madame Tussauds from 6.30 – 10pm.
Guests can follow the thread on Twitter using the hashtag #Itsyourparty, where latest updates on the polls will be tweeted.
“It’s time to shake things up a bit, give people the experience they really want,” says Aldridge. “It seems to work quite well for Simon Cowell. Social media will be used pre-, during and post-event.”
Aldridge is also on the look out to find organisers who have never been to Madame Tussauds or last went when they were young. Aldridge said: “All will be revealed through our social media channels but anyone who hasn’t been and likes surprises should get in touch with Big Wednesday PR.”
CN reported recently that Merlin Events cut its catering list at its Madame Tussauds, SEALIFE London Aquarium and the London Dungeons.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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