Liverpool bid to widen free Wi-Fi across all hotels

A group of Liverpool hoteliers has joined forces to push for all hotels in the city to offer free Wi-Fi in all guest bedrooms.
 
A total of 25 hotels across Liverpool City Region have already signed up to the initiative, including independent hotels and international brands.
 
Many of the city’s hotels already offer complimentary Wi-Fi in public areas, and nearly all have some form of Wi-Fi in guest bedrooms, but now business leaders are supporting the drive to encourage all hotels and serviced apartments across Liverpool City Region to make this a free service in all guest bedrooms.
 
The initiative, led by Liverpool Hoteliers Association and supported by The Mersey Partnership’s (TMP) Visitor Economy Committee (VEC), says it has seen as a huge move forward in the digital age where business travellers rely on smartphones, tablet devices and laptops more than ever.
 
It is hoped that the scheme will help to strengthen Liverpool’s ‘business friendly’ approach. The proposal aims to attract more mid-week corporate and conference clients.
 
The original idea came from the Chief Executive of hotel group base2stay, Robert Nadler, who is also a member of TMP’s VEC. “To drive business for the visitor economy, we need to be constantly thinking ahead, just as Liverpool has always done,” he says. “Wi-Fi has gone from being an optional extra to an essential utility, especially for business travellers. Hotels that don’t offer Wi-Fi, and preferably free, are already being penalised – so I feel that Liverpool could benefit massively by making a virtue out of an inevitability.”
 
The Chairman of Liverpool Hoteliers Association and GM at Hard Days Night Hotel, Mike Dewey, said: “Internet access is now an extremely important and essential part of our everyday working and private lives and we believe that the new, free Wi-Fi scheme will enhance the quality of the city’s appeal to both leisure and business visitors.”
 
The Association of British Professional Conference Organisers (ABPCO) launched a campaign for free Wi-Fi for conference delegates in August 2011. The Conference Cloud, as the campaign is named, aims to put an end to Wi-Fi fees for conference delegates by encouraging venues across the UK to offer free Wi-Fi access.
 
Any conference-related news? Email sarah@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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