ISES to look at impact of the UK’s Summer 2012 events

The International Special Events Society (ISES) has commissioned new research to understand the impact of the UK’s Summer 2012 events programme on the events supply chain.  

The research kicks off 12 December and will involve a comprehensive survey and in-depth interviews with ISES UK members, as well as the wider events industry. The initiative is being sponsored by UK crewing company Crewsaders.

According to ISES, the research aims to unearth soft and hard measures being considered or already implemented by the industry. These range from recruiting temporary skilled staff and setting up new event management and staffing companies through to major investments in venues, AV, sound and lighting and other event associated equipment.

The findings will also consider how event supply chains will adapt to decreasing supply-side capacity in a sustainable way.

“Next year is set to be a incredible year for the events industry with major events like the London 2012 Olympic Games and the Queen’s Diamond Jubilee driving high demand from suppliers, which in turn will create challenges for our industry,” Crewsaders Marketing Director James Morgan said.

“The aim of this research, together with ISES, is to help inform the industry how to face the challenges resulting from bottlenecks in the supply chain and the key actions that can be taken to address this issue.”

ISES president and COO at Royal Aeronautical Society Jonathan Byrne said it was clear there are industry-wide concerns about supply and demand during for Summer 2012.   

“We see it as our role, as a leading events industry association, to share best practice among our membership to ensure that we all have the information we need to make informed decisions that will ensure our future success,” he added.

The survey will be issued on the week commencing 12 December 2011 with interviews taking place in the weeks following. The results of the research are to be published early in the New Year.

Any conference-related news? Email conferencenews@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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