The 23rd European meeting and events tradeshow (EITBM) closed in Barcelona with an estimated 15,300 meeting industry professionals in attendance.
Total numbers of visitors and buyers at the event, held at the Fira De Barcelona, reached 9,262 up 10.3 per cent on 2010’s show. 3,904 of these were hosted buyers, compared to 3,963 in 2010. Hosted buyers carried out 64,950 pre-scheduled appointments.
“Globally, this industry is responsible for 1.7m jobs and US$106bn of GDP. Our role is to provide the platform and environment for the sector to meet and conduct business. Ultimately we believe we have achieved that and more and delivered value and profitable results for our customers,” said Graeme Barnett, EIBTM Event Director.
There were over 100 professional education sessions at EIBTM 2011 and over 3,000 delegates attended seminars, including those held in the Future Events Experience.
Netherlands Board of Tourism and Conventions’ Meetings and Conventions Marketing Manager, Eric Bakermans, said: “We have always managed to close a lot of business at EIBTM, but this year it has been especially encouraging.”
Returning exhibitor Taj Hotels Resorts and Palaces spoke of how after five years of absence its participation this year at EIBTM met its business objectives. “The most important thing this year was to show our brand and educate clients, we are very satisfied by the appointments we have had, the high quality of hosted buyers and the incentive groups that we have closed with Italy and Belgium,” said Kenny Teo, Director of Sales.
EIBTM 2012 will take place from 27-29 November.
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