WTM 2011 first day visitors up 8%

The first day of World Travel Market 2011 (7 November) at Excel London recorded a day one attendance up eight per cent on the 2010 show’s opening day, while exhibitor invitations (7,614) to visitors rose 14 per cent on WTM 2010.
The Monday of WTM is an exhibitor invite-only day with the aim of allowing exhibitors to hold discussions and negotiations with those people that they want to conduct business with.
More than 200 of the exhibitor invitee buyers took part in the Speed Networking session, which took place for the first time before the exhibition opened.
Forty luxury travel buyers had pre-scheduled business appointments with 40 luxury travel brands in the session – A Taste of ILTM at WTM. It is the first time WTM has hosted a pre-scheduled appointment session.
Overall, total attendance on the first day at WTM 2011 was 22,913 attending. Exhibitor numbers (as yet unaudited) were up four per cent on last year’s data.
Reed Travel Exhibitions Director Simon Press said: “I am delighted with the attendance figures. World Travel Market is all about exhibitors doing business with WTM Meridian Club buyers. The exhibitor invitation policy for the day of WTM was introduced to allow exhibitors to negotiate business deals with those people they want to sign contracts with.”
Furthermore, WTM 2011 was ‘trending’ on leading social media site Twitter on Monday 7 November. Among UK Twitter users WTM 2011 was the third most talked about subject.
Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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