Reed Travel Exhibitions signs partnership agreement with PCMA

Reed Travel Exhibitions (RTE) has formed a Strategic Partnership Agreement with the Professional Convention Management Association (PCMA).

The
agreement, which commences in January 2012, will see PCMA supporting
RTE’s IBTM exhibition portfolio, providing educational content at a
series of events in key markets, as well as contributing to RTE’s Global
Hosted Buyer Programme.

For AIBTM (19-21 June) PCMA will support the delivery of 500 qualified
senior Hosted Buyers as well as provide education and speakers, plus its
signature “Executive Edge” programme. 

For CIBTM in Beijing (12-14 September), PCMA will also contribute to education and support the Certified Meeting Planner accreditation (CMP).

EIBTM 2012, taking place in Barcelona, will also see PCMA deliver a CEO level conference programme.

Group
Exhibition Director for RTE’s global meeting portfolio of events, Craig
Moyes, said: “To work closely with PCMA as a unique partner alongside
our global portfolio of meeting events on five continents is an
exceptional opportunity. We know that the IBTM education programme is of
critical importance to the industry as it contributes to attendees
careers, knowledge and learning, at EIBTM this year we have over 100
sessions.

“With
the input of PCMA, considered the leading organization for superior and
innovative education, we believe that this influential association and
its members will add real tangible benefits to all our stakeholders.”

Do you have a news story for CN? Email vcarley@mashmedia.net or visit our stand at EIBTM, number F420.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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