London venue The Brewery has launched its new look, including a new website and fresh logo.
Showcasing the service and team behind the venue, rather than the space alone, is a key aim of the brand makeover, according to the venue’s management.
The Brewery, which first opened as a conference venue 35 years ago, has issued its staff with business cards in the shape of beer mats, drawing on the venue’s heritage while adding a modern element to the brand.
Decorative renovations have also been made to the venue to encompass the new brand design.
The new website includes a food and wine area and ‘where to stay’ section, allowing visitors to book hotels in the local area and throughout London.
The venue’s eight event spaces can cater for up to 1,000 guests and GM Maria Duddin, says: “Looking forward to the next year, we aim to maintain our high profile in the city and are expanding to international markets and incentive travel. A lot of care and attention has gone into every element of this project, which we have been working on for over a year.
“The new logo features a bowler hat, which was inspired by our iconic doorman Martin who welcomes all visitors to the Brewery, creating a lasting first impression of quality that is carried throughout their experience at the venue.”
The Brewery last week clinched Venue Event Team of the Year at the Eventia awards last week, an award sponsored by Conference News and presented by Deputy Editor Vikki Carley.
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