Organiser of the EIBTM Barcelona meetings industry trade show, Reed Travel Exhibitions, is to focus the 2011 Association Programme on learning and development.
This year the two-day programme marks its 10th anniversary and will run in conjunction with Gallus Events. Issues examined will include association member growth and retention, raising income, communicating with members and the threats and opportunities of the social media revolution.
Attendees will be shown short video clips from the EIBTM YouTube channel where association executives explain the challenges they face.
Breakout sessions and peer-to-peer networking are also planned.
CEO of ICCA, Martin Sirk, welcomed the programme: “The international association meetings market has been consistently resilient over the last few years of economic turbulence, so ICCA is delighted to see another strong association programme at this year’s EIBTM. For ICCA members around the world these association professionals are EIBTM’s most valued clients and we look forward to another excellent opportunity to bring these two communities together.”
Thomas Morano, VP of Meetings and Conferences for American Financial Services Association, Washington, DC, has attended the Association Programme for several years. “I have found the timing, location and convergence of industry leaders from all corners of the world at one place to be the best use of my time,” he said. “The Hosted Buyer programme makes it an easy financial decision as well. My plan is to attend again in 2011 to expand my knowledge in products and services while learning the latest trends.”
Jeff Hurt, Director of Education and Engagement at Velvet Chainsaw Consulting (US), will present on Objective Led Events, and Michael Coogan, Ex Director General, Council of Mortgage Lenders (UK), will offer insight on how various roles impact on the event process, from Event Organiser to Association Head. The session will also cover aspects such as cost management and budgeting.
Day two will tackle the fundamental components of the largest association run event: The Annual Congress.
Graeme Barnett, Event Director EIBTM said: “Ten years of association excellence is a great achievement but we are always looking to evolve and develop the programme . We want to make sure it remains the leading annual event for association meetings planners and association management companies.”
EIBTM 2011 takes place 29 November-1 December 2011, in Barcelona.
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