A proactive, risk orientated approach for meetings and event
management agencies is now a key factor in ensuring their ongoing value
to clients. Increasingly global meetings strategies mean that agencies
must treat crisis management expertise as a priority, and invest in
staff training accordingly.
Never before have meetings and
events been more international, adventurous and ambitious, and
correlating with that is increased risk as well as greater operational
challenges if things do go wrong. In addition to the potential for
predictable problems represented by long-haul traveller health and
safety, almost every week we are seeing political unrest and natural
disasters which, on top of huge budgetary pressures, make it absolutely
vital that agencies are properly prepared to help clients maintain their
employees’ security and business continuity. This capability is now a
fundamental driver of client confidence.
A proactive approach
here is of critical importance, and as well as appropriate technology,
significant investment in staff training should now be the norm.
Scenario planning, case studies and a thorough understanding of how to
conduct rigorous health and safety assessments are, for example, part of
standard front-line employee knowledge at Zibrant. Local knowledge is
also vitally important, and we routinely send staff on secondment abroad
to help facilitate this. Equipping the team with appropriate skills is
part of our own due diligence as employers, and ensures that we can work
effectively with clients to formulate and execute sound contingency-led
policies and procedures.
Many events companies are already
well-placed to provide in respect of crisis management, but those for
whom it is less familiar territory should put it to the top of their
agenda in order to continue to be of value and relevance in the global
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