WTM 2011 to generate more business than ever before

A poll of 180 exclusive Meridian Club has revealed that its members
think World Travel Market 2010’s record £1.425bn of industry deals will be bettered at
WTM 2011
.

Meridian Club is WTM’s business club for senior travel industry buyers.

Almost 90 per cent of Meridian Club members polled said they expected to
conduct a greater amount of business (in monetary value) at WTM  2011
than they did at WTM 2010. More than two-thirds (70%) expected to
conduct at least 10 per cent more business.

Ambitious growth plans and strong company performance were the key reasons given for the predications of increased business.

Emerging markets were also identified as a key source of extra business during the four days of WTM.

World Travel Market Exhibition Director Simon Press said: “World Travel
Market’s focus is facilitating business between exhibitors and the
industry’s senior buyers in the WTM Meridian Club.

“I am delighted Meridian Club members are telling us they expect to
conduct a greater amount of business than ever before. Each year the
amount of business WTM generates increases; 2010’s £1.425bn figure was a
25 per cent increase on 2009’s £1.139bn.

This year a Speed Networking session will take place as a one hour-long
session before the exhibition opens on 7 November and a My WTM
Connections online tool will allow buyers to connect with exhibitors and
other participants before, during and after the event.

Last year 34,360 participants used the tool.

Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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