Event and live marketing agency Vok Dams has organised three events in Germany for 360 Lotus car enthusiasts. They were invited to experience first hand the new Lotus Evora sports car at a series of events in Stuttgart, Frankfurt and Mainz.
Vok Dams signed Lotus Cars as a new client back in May.
Vok Dams led a multi-level communications campaign, encompassing both traditional elements (supplement to the specialist magazine Sport Auto) and a social media campaign to qualify leads via the business social networking platform XING.
Lotus Cars Territory Manager Central Europe Georg Prisner said he was “very pleased with the lead generation” and announced “a clear increase in Lotus enthusiasts”.
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