Meetings industry online news TV channel MEETINGS:review, has been
acquired by a new joint venture company, Qube, formed by Questex
Hospitality and Travel and MeetingsIn.
Executive Producer and former owner, James Latham, tells CN the
deal will be worth US$750,000 in investment and resources over the next
two years. “The deal will enable us to access the US market,” he says. “We will
relaunch the website in January 2012 and move the brand from
transmission to transactional.”
Questex is one of the biggest players on the US travel and
hospitality market and will through its investment in MEETINGS:review,
says Latham, move into the international meetings space.
Quartermaine, Founder and CEO of MeetingsIn, will head the new Qube
project, with Latham continuing to run MEETINGS:review under him.
“We are delighted by the partnership with Questex as it brings
colossal marketing strength and an exception sales presence to the
industry,” says Quartermaine. “The acquisition of MEETINGS:review brings
unparalleled industry, destination and rich media content that has
raised the bar in online content provision.”
Do you have news for CN? Email: email@example.com