new collaboration between the MPI foundation and Site International
Foundation has produced study results that indicate a trend of
convergence between pure incentive travel and meeting planning.
questions were sent to over 1,000 professionals involved in incentive
travel. Names were taken from the combined databases of the Site Index
and the MPI Foundation.
per cent of respondents said their role in planning other events
(either incentives or meetings) had increased, indicating a trend
Of those 37 per cent, over two-thirds predicted there would be even more convergence within the next year.
Sixty per cent of respondents also said there was a tendency to include more meetings in incentives programmes.
main reason for making incentives more ’meeting friendly’ it would
appear from the results, are: budget considerations (51%); public
perception (46%); financial pressures (38%) and tax considerations
Site International Foundation and the Incentive Travel Council carried
out the survey and plan to roll out the full results in four separate
papers over the coming months.
International Foundation President Steve O’Malley said he wanted the
results to be statistically significant and expected them to “determine
to what degree there was convergence between incentive travel and
meeting planner activity”. He also expected the surveys to determine the
drivers of the changing trends.
Razula, Past President of the ITC and Director of Marketing at Maritz,
added that interpreting the results would teach us “how to make MICE
programmes more memorable from participants’ viewpoints,”.
have to create new win-win situations,” he added and promised
“actionable considerations” not just an exercise in producing “flat
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