IMEX America opens at the Sands Expo, Las Vegas

The inaugural IMEX America
opens today, 11 October, at the Sands Expo in the Venetian hotel
complex, Las Vegas, with organisers claiming 1,800 exhibitors from 140
countries.

There
are 90 educational events and seminars planned and an MPI keynote on
the opening day from Robin Sieger, ’Creating a success culture’.

The US Travel Association also sponsored a major session, ’Meetings mean business’, on the opening day.

Among
the exhibitors making a splash on the show floor, 11 October, were the
Canadian Tourism Board with a trip to visit Canada on offer at its
stand, while the Malaysians were attracting visitors with a ’We’d like
to tie you up for free’ campaign.

The meetings industry trade show continues until 13 October.

Reed
Travel Exhibition’s AIBTM trade show debut Stateside in June 2011,
meanwhile, has received its ABC audit, with 2,913 unique visitors
confirmed.

The show was held 21-23 June in Baltimore and returns, 19-21 June 2012.

“Our first event marked a new era for the meetings industry in the US,” said AIBTM Project Director Steve Knight.
“Early bookings show that our exhibitors want to come back for more. We
intend to build on the first success to ensure that 2012 delivers new
opportunities to maintain our poll position as the premier event in the
US to deliver for all those involved.” 

Knight claims 22 exhibitors have re-signed with greater booth sizes and that half of the space has been contracted.

RTE
said that hosted buyers for 2012 will be offered the opportunity to
attend AIBTM for three nights so that they can participate in the AIBTM
Education Day which will take place the day preceding the opening of the
show floor.

Do you have a story for CN? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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