IMEX America in Vegas “indefinitely” says Bloom

IMEX America closed with “a shade over 2,000 hosted buyers” having attended, according to IMEX Chairman Ray Bloom.

Speaking
at the show’s closing press conference in Las Vegas Sands Expo, Bloom
predicted the show would grow in 2012, “although we may not be able to
meet full demand for space”. After 2012, Bloom said, more halls would
become available.

IMEX
America is signed up at Sands Expo for three years although Bloom he
intended the show to be in Vegas “indefinitely”. “Everything that’s
going into the show is for the long term,” he added.

When asked by CN whether the Frankfurt IMEX show was likely to lose out with US buyers
deciding to stay Stateside for the US version of the show, Bloom said he
expected the net figure of US figures to remain at around 300 for
Frankfurt IMEX, while “overall, IMEX America would enhance both shows”.

With
1,700 attendees in addition to the hosted buyers and 2,000 exhibitors,
800 of whom came from the US, Bloom said the North Americans had taken
well to the appointments system, booking over 23,000 meetings.

Bloom
added that the new trade show had lived up to its promise of delivering
high quality business, networking and professional education over the
four days.

The
co-location of the PCMA international summit and the SITE International
Conference in Las Vegas also helped drive attendance, said Bloom who
also praised MPI for delivering a major education programme.

“We
had a strong partnership with MPI and although such attendances may be
common at MPI’s own conferences, such attendances at sessions alongside a
trade show, Bloom described as “phenomenal”.

Bloom
said: “We have successfully delivered a new, collaborative business
model, which is not a US trade show in Las Vegas, but a truly global
marketplace in America plus a tremendous education programme. That was
always our vision but, over the past four days thousands of industry
professionals have been able to see and experience it for themselves.
They now completely understand what we set out to do and have
appreciated the fresh dimension it has brought to the industry here in
the US.”

Bloom
gave one example of the Scottish Exhibition and Conference Centre
receiving a booking for a 12,000-delegate event from a buyer who simply
arrived on the day without an appointment looking to place an event
outside the US for the first time.

Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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