Event organiser AEG Live has appointed long-time project consultant for the group, Sarah Greene, as its Director of Events for its London office.
Greene will report directly to the President of International Touring, Rob Hallett and AEG Live (UK) MD, Jessica Koravos.
Since November 2007, Greene has been a Project Consultant for AEG Live working on such events as Winter Wonderland Hyde Park and Dublin; Afrika Afrika and various overlay events at AEG’s London venue The O2, including Britney Spears: The Circus Tour and The Christmas Fair.
Previous to this, she was a corporate relations and music events manager for charity UNICEF.
As part of her remit, Greene is tasked with expanding the company’s programme of events in the UK and internationally.
“Sarah is one of the best event organisers in the business,” said Hallett. “I had the pleasure of working with her at Mean Fiddler where, among other things, she was a member of the team that developed the Reading and Leeds festivals. I am delighted to bring her on full time at AEG Live to head up our Events Division.”
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