Facebook most popular for promoting SMEs according to survey

A YouGov survey of 500 senior business decision makers has found Facebook is the most popular social media platform to promote business for small to medium enterprises (SMEs), with just over a quarter (26 per cent) using the popular social networking website.
 
LinkedIn and Twitter also proved popular for SMEs with 25 per cent and 21 per cent respectively. Video streaming site YouTube received 10 per cent of the vote.
 
Although the adoption of social media is rapidly changing the way businesses promote their companies, over half of all SMEs questioned (56 per cent) never use social media to promote their own business. There were regional differences in social media take-up with just 39 per cent of SMEs in the East of England having never used social media for their business compared to 64 per cent of SMEs in Northern England.
 
A YouGov spokesman said: “Among those SMEs that use social media, the most popular use is to promote products and services on offer (68 per cent) and promote the business brand (57 per cent). Just 21 per cent of SMEs use social media to promote discounts, promotional and special offers.”
 
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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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