London is the most popular city for international meetings organised by UK-based associations, according to a new extrapolation of ICCA 2010 data paid for by the Confex Group. Amsterdam is a fast closing second choice, with 21 qualifying events against London’s 22.
Edinburgh and Glasgow are the second and third most popular UK cities for the UK-based association planners, at 18th and 26th respectively in the new table (pictured).
For country preference among the same group, the UK leads with 76 ICCA-qualifying meetings, followed by Germany on 55 and Spain and the USA tying for third on 40. Other data in the special report include venues used, favourite months for meetings, subjects and frequency.
“Associations are key visitors to Confex and it was important we better understood their event cycle, format and importance to the destinations that exhibit at Confex,” Confex Portfolio Director Jonny Sullens told CN. “We are looking to our association programme to bring these associations to Confex 2012.”
The UK also topped the list for total participants from these UK-based associations’ conferences, with 47,852, ahead of Holland (38,477), Germany (36,579) and Canada (34,413).
“This report was a good exercise for us; looking at the market from a different angle from what we usually do,” ICCA Director of Research, Marco van Itterzon told CN.
“Normally we are concerned about which meetings take place in the UK or which meetings have the potential of taking place in the UK. This report investigates where UK-based associations prefer to take their meetings. First studies show there are significant variations on where associations take their meetings, based on where they are headquartered. Most popular destinations for a UK-based association are not necessarily the most popular destinations for an association based in let’s say Italy.
“For trade shows organisers and many other marketeers this could be very valuable information indeed. We will wait for the Confex-feedback and see whether or not this product needs adjusting and by then we hope to have a better idea to what extent this product meets a broader need. It is definitely an exciting new perspective for ICCA’s view on the meetings market.”
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