Business placed at IMEX rose 12% according to post survey results

The IMEX Group has released its 2011 post-show survey results.
 
Business placed at IMEX, which took place at Messe Frankfurt in May, rose by 12 per cent according to the survey.
 
Buyers confirmed they placed orders worth US$508m during the show, a rise of nearly 12.8 per cent on 2010. The 1,000 buyers sais they also expected to place orders valued at around $2.2bn in the nine months following the exhibition.
 
Other findings found that 14 hours was the average amount of time hosted buyers spent on the show floor meeting with exhibitors, an increase of 12 per cent compared to last year.  
 
Asked whether enough is being done to convince board directors and chief executives of the value, productivity and performance-boosting effects of meetings and incentives, 84 per cent felt that, yes, it was.
 
Of the hosted buyers who disagreed, one reason given was that “too many boards of directors do not understand the value of industry knowledge and networking at ground level”.
 
IMEX Group Chairman, Ray Bloom, said: “Once again we are delighted to see a measurable uplift in the levels of business that IMEX in Frankfurt has produced. We will continue to innovate, to develop new partnerships and to launch new business tools – such as this year’s App – to ensure that buyers and exhibitors can mine every last inch of business value from their time at the show. With the launch of IMEX America a matter of just two months away we have an additional opportunity to prove that the IMEX model really does deliver well for all of its participants.”
 
Meanwhile, IMEX Group’s Director of Business Development, Jon Bradshaw, is to leave the company.
 
Bradshaw said he will “concentrate on his role as a meetings performance consultant full-time”.
 
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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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