BI rebrands globally to become BI Worldwide

UK-based conference and incentive agency, BI, has rebranded to the same name as its parent company, BI Worldwide. It has also adopted a new logo.
 
Following the establishment of regional hubs in 2010,the business is integrating under one brand. The company says the move is to follow under one unified marketing message ‘Engage Your World’.
 
The rebrand represents the next stage of integration of BI Worldwide businesses in Australia, Canada, China, India, the United States and the United Kingdom.
 
“We are now a truly global business and our brand is changing to reflect this,” says MD of BI Worldwide, Mike Davies. “Our services are also evolving to support our clients needs, but our mission remains to produce measurable results for all our clients wherever they are in the world, by engaging with employees, channels and consumers.
 
“Our goals are to build on our recent successes and double the size of each international business in six years across all our service areas,” Davies added.
 
Any conference-related news? Email sarah@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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